Long before the internet came and emerged as a powerful platform or a form of media, traditional media were the ones that were used for marketing and advertising. Some of the examples of traditional media are TV, print, radio etc. Though the internet is dominating, the traditional media are still holding a huge place. The traditional media planning has evolved a lot in different ways in the past few years. Many people think that it has lost its space in the recent marketing scenario. But that is not the case. Read on to know more about it.
Why is traditional media planning important?
The main fundamental purpose of the media planning is to asses and determine the best and the most effective way to convey a message to the target audience. The media plan sets in very systematic process. As much as social media marketing and other forms of digital marketing are evolving. The traditional media marketing forms are also evolving. The traditional media planning is important to target the audiences who are listening to radio, watching TV or read newspapers and magazines.
If a person is watching a particular show, the target audiences can be estimated based on the popularity of the show. The businesses who want to target that set of audience and buy a slot during that time to display their ads. Also the traditional media planning depends on the type of magazines. Of course, no designer will showcase their ads in any business magazines. So, the traditional media planning is equally important to understand when and how you should target the audiences.
Pros and cons of traditional media
As the traditional media come with lots of benefits, it also comes with many drawbacks. There are some of the important benefits and limitations that you have to keep in mind:
- Immediate impact on a huge number of people
- Can build awareness in a fraction of second
- Comes with geographical flexibility
- Radio can create local presence
- Adds value to the advertisements
- Selective audience for better targeting
- Detailed descriptions and demo
- Too many ads at the same time causing clutter
- Restrictions in competitiveness
- Can be quite expensive
- Takes longer lead times
Keeping all these in mind, you need to plan the traditional media marketing in such a way that it can create maximum lead. When planning for the traditional media marketing, you have to do a lot of research regarding the audiences and how much they can have an impact.
There are some of the best traditional media planning & buying strategies that you can use to plan for best outcome. If you want to get the right amount of exposure and utilize the traditional media to the fullest, then you need to understand that hiring a professional traditional media planner is the wisest decision that you can take. You need to know and understand that you are not here for any risk. In this competitive market, you have to get things straight and you need to hire the best one for that.
Richardson Media Group Address:75 Congress Street, Suite 214, Portsmouth, New Hampshire Phone: (603) 373-8866